Digital Signage – a digital strategy for outdoor advertising
In cities across America, the digital signals that pop up on the benefits of direct digital interchangeable graphics, pictures and text to create a medium where advertising contracts were for several months or more traditionally sold at a time.
Since January 2007, about 400 digital billboards populated the American landscape, according to an article in The New York Times. Citing a forecast by the Outdoor Advertising Association of America, OAAA, the article reported that about 4000digital signals will be in use for 10 years.
In a recent example of using a digital whiteboard encapsulates probably because its so attractive is better than a thesis of 10,000 words on it ever could. Digital Billboard operators in Des Moines, Cedar Rapids, Dubuque and Waterloo, Iowa, January 3, teamed up to deliver news from the Caucasus presidential Iowa, which is updated every seven to 10 minutes until the process has been completed, and Senator Barak Obama and the former governor of ArkansasMike Huckabee was declared the winner.
Who has access to this kind of immediacy to an extent that the arena of outdoor advertising that was unthinkable a few years ago. Which translates into a commercial basis is the same digital sign can be used to advertise hundreds of products that are not on the same day the same product for months.
Until now, the dominant display technology is responsible for these digital signs are a special light that is particularly sensitivelight emitting diode LED. Like their LCD or plasma or flat panels, old cathode ray television or images based on the thumbnail to make discrete elements called pixels, LED-based signs of a series of LEDs to display text, graphics and video. (The video is a great demand in the early stages, is more dubious is safe or if it was intended to communicate with drivers zipping 70 miles to the Intergovernmentalhours).
While highly effective, large LED signs are quite expensive and power-hungry. A Washington Post article last spring quoted an executive with CBS one of the three largest outdoor advertising company in the world, so to speak, a 14-by-48-foot LED Billboard Digital cost about $ 450,000. With that kind of price tag, it is easy to see why the number of OAAA to rise at about age 10 in 4000, while about 450,000 signs across America. Nor istoo hard to believe that a full-on, you high-quality video, text and graphics based on LED signs to be out of reach for hundreds of thousands of other outdoor signage applications.
However, there is an alternative. New high-gain projection screens, such as XL-A-Vision screen AccelerOptics in Carthage, Missouri, has the ability to reject enough ambient light, even the intense afternoon sun for the use of video projectors a practical, convenientalternatives. Depending on the configuration can provide this approach to the discovery of dozens of digital signage costs thousands of dollars, not hundreds of thousands of dollars as the approach based on LEDs.
Recently, the first major without using a XL-A-Vision screen online in Grants Pass, Ore., where the developer of a modern complex of Office installed a sign dual-projection-based outdoor-sided, which is based on the screen at high gain. The 10.5-by-15-foot sign building owner had painted: "The Paragon" offers all the advantages you would expect from a digital signal, including the possibility of selling advertising to offset the cost of the display.
But what really drive home the point, because this approach to explore digital signage is important is the fact that the owner of the building, the consolidated financial statements do not have the budget to pay for an LED-based digital signature. As a projection-based signage made possible by a high gain> Technology projection was not available, the company has abandoned the idea of installing an outdoor digital signage has been abandoned.
While the number of digital billboards use LED technology to increase over the next 10 years, think how many more applications for outdoor digital signage, will be enabled by this revolutionary, affordable approach to projection technology. High-gain projection screens, such as those used for the comparison, may have asgreat impact on the landscape of outdoor advertising, if not more-than-LED approaches.
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